price point

American  

noun

1. the price for which something is sold on the retail market, especially in relation to a range of competitive prices.

   We can't go below the $100 price point for this printer.

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Example Sentences

The bank says sales volumes have risen due to the lower price point compared with the Wegovy injection, which is a positive as the company’s guidance assumed more limited volume growth for the injectable product amid competition from the pill.

From The Wall Street Journal

Kimberly-Clark has “a way to take some of their higher-end innovation technology and lower the cost of it enough that they can sell it at the lower price point and still not kill their margins.”

From The Wall Street Journal

Shoppers might eventually use AI agents to help “find and buy the best running shoes” under a certain price point, she said.

From Barron's

The cloud-computing firm will still offer slower computing services using just its Trainium processors at a lower price point as well.

From The Wall Street Journal

Irth previously offered to buy the company alongside Apollo Global for a reported price of $67 a share, but pizza economics have been pressured since as Domino’s has led an aggressive charge into price point promotions.

From The Wall Street Journal